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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <links plcontinue="1|0|Product_Innovations_Designed_to_be_Hacked" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1" ns="0" title="Main Page">
        <links>
          <pl ns="0" title="Conclusion" />
          <pl ns="0" title="Extant Hacker Typology" />
          <pl ns="0" title="Hacker Ethics and Morals" />
          <pl ns="0" title="Hacker Generations and Evolution" />
          <pl ns="0" title="Hacker Innovation Cycles" />
          <pl ns="0" title="Hacker Innovation and Consumer Artefacts" />
          <pl ns="0" title="Hackers, Problem Solving and Innovation" />
          <pl ns="0" title="Hacking and Counter-cultural Rebellion" />
          <pl ns="0" title="Implications of Hacker Innovation for Firms" />
          <pl ns="0" title="Introduction" />
        </links>
      </page>
    </pages>
  </query>
</api>